The 3rd Latin American Investment Forum was held on the 14th March 2012 at the Guildhall in the City of London. The objective of the event was to raise awareness of Latin America as a region, provide an insight into the current economic situation, challenges and opportunities and enhance inter-regional business links.
The forum brought together, for the third time, 16 Latin American countries through the Latin American Trade and Investment Association (LATIA). The event, which proved a roaring success with over 450 attendees, consisted of a series of panels integrated by academics, journalists, representatives from International Organizations, Ministerial representatives from Latin America, and business leaders with experience in the region which provided investors with unique insights on current investment opportunities in renewable energies and extractive industries, infrastructure, and new investment trends in Latin America, including innovation, high-tech manufacturing and services.
This year LATIA had the honour of having the British Secretary of State for Foreign and Commonwealth Affairs, Rt. Hon William Hague MP, as the keynote speaker, offering the attendants with one of the most authoritative opinions on the relations between the United Kingdom and the Latin American region.
In addition to the discussion panels, the attendees had the chance to hold one-to-one meetings with country representatives to learn about specific investment projects in the 16 participating countries.
The countries which took part in the event were: Argentina, Bolivia, Brazil, Chile, Colombia, Cuba, Dominican Republic, Ecuador, El Salvador, Mexico, Guatemala, Honduras, Nicaragua, Panama, Peru and Venezuela.
- 550 confirmed attendees before the event
- Over 450 people attended the event
- 32% high profile attendees (Chairman / CEO / Executive Directors)
- 16 participating countries and their diplomatic representatives
2. Innovative aspects
- The forum was the third held by the Latin American Trade and Investment Association
- Web registration system that allowed attendees to request business to business meetings in advance
- Successful structuring of the programme in discussion panels: Political and Economic Perspectives on Latin America, Practical Experience, and multi-country sector-specific panels
- Networking reception and breaks which allowed more time for attendees to connect to business opportunities
- Country stands with information on specific investment opportunities
- Compilation of current regional investment projects in the form of the Investment Guide to Latin America
- B2B sessions with government representatives from the 16 participating countries